Impartiality policy

1.Fees do not depend on the result

Fees are set by follower count and fixed in writing before any work starts. We never agree a fee that depends on a certificate being issued.

2.No consulting for audited creators

We publish the standard and explain it, but we do not sell advice on how to pass to the creators we audit. A creator who wants help can use any independent adviser.

3.Conflicts of interest

Before an audit starts, the auditor records a declaration that they have no financial, family, business or sponsorship link to the creator. Without it the sample cannot be drawn and a certificate cannot be issued. An auditor with a link does not work on that audit.

4.Random sampling

The auditor, not the creator, chooses the videos using a recorded random seed. The seed is stored so the draw can be reproduced.

5.Second review

Any refusal is reviewed by a second auditor who did not work on the file. The system does not tell the creator the outcome of a refusal until that person approves it.

6.Appeals and complaints

Creators can appeal in two stages, and anyone can report a problem or misuse of the mark. See the

appeals procedure

and the

report form

.

7.Records

Every action by staff that changes an audit, a certificate or an appeal is recorded with who did it and when. Removals are public in the

registry

.

8.Review of this policy

We review this policy each year and whenever something goes wrong. Changes are dated on this page.